This video really makes shoe shining out to be an art. Also provides a nice overview of the steps involved in making your shoes shine as good as new.
Steps for a great shoe shine:
- Brushing (to remove dust)
- Applying conditioner
- Applying shoe cream (horsehair brush, again proprietary formula)
- Brushing to bring out the polish in the cream
- Buffing to remove every excess of cream
- Applying wax with a clean cloth
- Brushing with a slightly wet brush
- Buffing with damp cloth, to achieve the mirror-shine
By the way, did you know that one of the first things men and women notice about your are your shoes?
Check out the Perfect Shoe Shine Guide from Ask Andy About Clothes.